When I was starting out as a copywriter I got this job at a hack agency. It eventually got so bad that I decided I want out. I thought - How could I leverage my present situation into getting a better job at an edgier agency?

The solution: I would make a series of mini coffins out of balsa wood. As you opened the lid of the coffin there was a message scribbled on a piece of paper that read "Help ...I'm trapped in a dead-end and I want out!". I was going to hand deliver these coffins to the creative directors of all the agencies I liked, and then follow up a few days later with a phone call from the "Coffin Caller".

Lot of them loved the idea, some were neutral. One CD blasted me out. He said it was disgusting and that I had no taste.

Two weeks later I found out that his mother had passed away two days before he received my coffin.